Let Us Create the Blueprint for Your Success
With competition for attention at an all-time high, structure is the key to effective communication.
- Well-structured sites boost usability and information processing
- We establish an information architecture that will speak to your target audience
- Strong organizational skills and useful tools help us keep projects on time and on budget
- A detailed site map lays out everything clearly
INFORMATION ARCHITECTURE CASE STUDIES
A carefully-crafted information architecture document may never be truly appreciated until you’ve seen a website without one. By organizing information early in on the web design process, we’ve helped keep even the most complex projects running smoothly.
This well-respected construction company prides itself on tackling the toughest, most challenging projects across Canada. A complex web design project, the new Bird site incorporates a massive project database and is designed to differentiate the company from its many competitors. The information architecture accounts for the wide variety of page layouts and the many distinct features integrated to boost usability and presentation.
This well-established purveyor of Asian-inspired fast food was looking for a way to strengthen its online presence. The Teriyaki Experience website needed to match the level of innovation and uniqueness that defines its menu, and that could only begin with well-defined structure. Information architecture highlights for this project:
- Detailed analysis of previous website content and layout
- Creation of content strategy to highlight the unique benefits of the company and its product
- In-depth planning to organize store locations, nutrition information, promotions and more
Freelandt Caldwell Reilly (FCR) is a prominent financial services and accounting firm that serves businesses in Northern Ontario. The company wanted to showcase the full breadth of its capabilities, and that meant creating a well-organized site that could accommodate a variety of clients at a variety of business stages. The information architecture organized a wealth of information so that prospective clients could quickly find the resources suited to their specific situation.
MEET OUR CONTENT TEAM
As the starting point for every website design project at ITW, the information architecture helps establish direction and focus. We often hear that “Content is King,” but having a website content strategy is just as important—not only does organizing information help communicate a message, it also impacts SEO and conversion rates. After consulting with you, our information architecture team sets to work laying out the many details of your new site.
WHY IS INFORMATION ARCHITECTURE IMPORTANT?
In the excitement of launching content into cyberspace, structure can easily be overlooked during the web design process. However, if someone were to write a book on the seven habits of highly effective websites, you can be sure that good organization would make the list. Consider the way humans process information, whether reading a magazine, watching TV or browsing a website: long, dense passages tend to overwhelm, while concise points grab our attention and stay with us over time.
This is one of the goals of an information architecture document: to lay out all content requirements clearly so users can find what they need. Structured content features hierarchy, a logical method of organization that makes it easy for programmers and designers to work with, as well as to streamline future expansions. Unstructured content, meanwhile, slows the web design and development processes, frustrates users and makes future changes much more difficult.
As search engines like Google continue to refine their algorithms, there is a major concern that unstructured content will lead to lower rankings. At ITW we invest significant effort into creating an information architecture that will not only appeal to the target market, but also provide the site with the strongest SEO-base possible. We also develop a website content strategy that works in tandem with your content management system (CMS) requirements, allowing you to change your content as your business changes. This ensures you can remain relevant to the search engines and your target market.
HOW CAN INFORMATION ARCHITECTURE IMPROVE CONVERSION RATES?
The success of a website hinges on its ability to convert; that is, to transform someone from a visitor into a customer. It sounds simple but with so many companies vying for people’s attention, getting visitors to do what you want takes significant skill and planning. By organizing information in a logical and eye-pleasing manner, we help you connect with visitors, showing them that you understand what it takes to motivate real action.
Information design is a delicate balance of art and a science, one that increasingly impacts conversion rates. We arrange content and create calls to action to take users beyond curious, to bring them into the ranks of customers by incorporating the many subtle details that differentiate successful websites from unsuccessful websites. We ensure every page has a defined role and sticks to that role. Most importantly, we help you present just the right amount of information, in just the right fashion. And when visitors see something they like, we make sure it’s quick, easy and rewarding to take the next step, whatever it may be.