Still Not Sold on an Ecommerce Website?
Just as with a physical store, a webstore requires professional setup to succeed.
- Our web design process incorporates the most powerful selling points
- Research of target market helps us design for high conversion rates
- Integration of a CMS designed specifically for ecommerce
- Setup of SSL certificates to secure your ecommerce website and get it running
OUR E-COMMERCE CASE STUDIES
There is no single model for a smooth-performing ecommerce website, but that doesn’t mean the most successful webstores don’t share traits in common. Our design of ecommerce websites unfolds slowly but surely, with every single detail held under the microscope for the sake of creating the optimal online retail environment.
Targeting men who’ve grown frustrated with the in-store clothes-shopping experience, ICUSTOMSHIRTS offers a fresh way to find the perfect-fitting dress shirt. In the field of online retail, a website needs to not only catch the user’s eye, but establish a sense of trust and security. The best websites also direct users effortlessly through the buying process. ICUSTOMSHIRTS evolved over many months of web development, testing and refining to hit upon the ideal ratio of envelope-pushing features and first-class usability. Customers can create their own dress shirt from scratch, then breeze through the checkout process.
Apple Self Storage
Apple Self Storage accommodates the storage needs of customers in fifteen locations spread throughout three provinces. The company’s new website required a convenient and secure ecommerce system, one that would live up to the glowing reputation of its facilities. We streamlined the storage reservation process for customers while helping Apple free up its resources for other tasks. Strong converting elements, lifelike visualization tools and a variety of storage selection features have made for a successful ecommerce website.
Union Lighting & Furnishings
With a vast inventory comes the challenge of keeping things well organized. This leading Canadian furniture showroom approached ITW with the task of making users feel equally at ease whether they were in Union’s physical or virtual showroom. We organized products by keyword, SKU, price range, style and type in order to optimize the online browsing experience. In addition to purchasing products, users can build a wishlist of items and build custom projects online.
Fairview Fittings currently maintains a product database of more than 15,000 items, each meticulously categorized to facilitate easy searches and help users compare options and sizes. Every item appears in crystal clear resolution, highlighting the workmanship and integrity of Fairview’s extensive product line. We also integrated a fully searchable product catalogue, which users can view online, share, download or print in hard copy.
Trillium Sales Group
The Trillium website is home to an impressive catalogue of promotional products, each of which can be purchased directly online. Clear, prominent calls to action guide users through the site and into the webstore, where they can get a close-up view of products, select their quantity, browse related products, email to a friend and progress through a guided four-step checkout process. Users can also upload a logo to have printed on their promotional product.
WHAT DISTINGUISHES AN ECOMMERCE WEBSITE FROM A REGULAR WEBSITE?
Selling products or services online isn’t exactly a new phenomenon, but recent upgrades in security standards and content management systems—among other reasons—have contributed to the steady growth of the ecommerce website. It may seem like a straightforward process, especially considering how many sites enjoy success. However, just as in the bricks-and-mortar world, some online stores are much more successful than others.
The reason? It’s all in the planning. The best ecommerce websites are built from the ground up with a singular goal in mind: to sell. In many senses an online store needs to incorporate the web design principles that any site ought to have—clear and orderly navigation, a coherent message, interesting visual and textual content. However, an online shopping website or webstore has to go that extra mile to establish trust with users, who want to know that their money is being transferred through a highly secure portal and that the product they see on the screen is a faithful representation of the product they’ll actually receive.
That’s why every ecommerce website needs to put an emphasis on security, through a shopping cart system that adequately protects and encrypts sensitive data, while still allowing for a seamless checkout process. Trust can also be won by incorporating such details as contact info, which should be prominent and feature a real, physical address—online shoppers want to know that if and when an issue arises, someone will be there to handle it.
THE IMPORTANCE OF A CALL TO ACTION
Calls to action are important in every case, but here, too, your ecommerce website needs to take things to a higher level. A call to action on a regular site might ask someone to fill a form, provide an email address or call. But online stores are asking users to make a more significant investment, and that requires special attention on the part of the web design company. Calls to action need to be clear and concise, while stimulating a response from visitors. In some cases they will be hesitant to take that next step, but that doesn’t mean the site has failed. By asking visitors to compile a wishlist of products or to sign up for promotional emails, you keep them engaged with your site and stand a better chance of enticing them back later.
WHY ARE ECOMMERCE SITES BECOMING SO POPULAR?
The emergence of web stores can be attributed to the high costs of doing business today. Real estate costs, staffing, office furniture and hardware, limited resources—it’s difficult to remain competitive, especially in tighter markets. An ecommerce website minimizes costs and in some cases eliminates them completely. And as more and more web users become comfortable with the idea of shopping online, the popularity of these sites will only increase.
Maintaining an ecommerce site is getting easier too, with more intuitive content management systems putting businesses in full control of the process. A well-designed CMS and shopping cart system streamlines the ordering process, saving businesses time and money while allowing them to maintain a dynamic web store that will keep customers coming back.