Direct Display Advertising

Direct Display Advertising
Direct Display Advertising

Pique Interest, Achieve Peak Results

Not just anything will do. Your ad display needs to stand out in a busy online marketplace and deliver something fresh.

  • Good banner design communicates a strong message in little space
  • Banner advertising provides trackable data for incoming traffic
  • We can tailor banner display times and locations to a target market
CALL US TODAY 416-703-9704

MEET OUR TEAM

It can be difficult to catch the attention of users in today’s crowded online environment. Our digital marketing team understands that web banners have the potential to drive targeted traffic to a website, but only in the right hands, and only with a calculated approach.

WHAT ARE THE KEY TRAITS OF EFFECTIVE BANNER DESIGN?

The constrictive nature of web banners places the onus on designers to communicate an enticing message in very little space. Although the temptation may be to cram every idea into a single web banner, this approach will only confuse viewers (if they haven’t already been turned off by the unsightly design). Instead, the ad display needs a single strong message and sparing use of design elements, which together will get the point across clearly and effectively.

A call to action is what will ultimately motivate or fail to motivate a click-through to the intended destination. If the user has little or no idea of what to expect upon clicking, you can be sure they’ll simply turn away. This same principle applies to all aspects of website design, but web banners don’t have the benefit of context or supporting materials; the user needs to understand the crux of your message right away.

As a wider practice, web advertising sinks or swims on the use of colour and white space. Here, contrast helps the message stand out from the background (as well as helping communicate to the not insignificant portion of the population that is colour blind). Since web banners commonly incorporate a logo, the first instinct for many is to display it prominently. However, this tactic can waste precious real estate, especially if your logo doesn’t immediately convey the nature of your product offering, and especially since you’re likely trying to attract a fresh audience.

See What a Full-Service Web Agency Can Do for You.

If your company isn’t succeeding online, it’s not living up to its potential. At ITW we live to produce work of unparalleled style and substance, doing everything we can to help our clients make the most of their web presence. Our air-tight process makes it possible to work on almost any kind of project, no matter how small the business or the budget.

It doesn’t hurt that we use leading project management and collaboration systems, which keep our web design projects on track whether the client is in Toronto, Tampa Bay or another time zone. But we also know that technology is only a tool. Through attention to detail and constant communication, we identify and avoid potential issues before they’re given the chance to cause delays or budget overruns.

We also structure our projects with multiple checkpoints for client approval and feedback, which ensures the project – whether web design and development, video production or digital marketing – remains true to the initial scope. For our Toronto clients that can mean in-person meetings, but we’re just as happy to meet remotely via phone or conferencing software.

To get a better idea of what we do, explore our portfolio of web design, branding, 3D, video production and other creative works. You can also contact our head office in Markham, just north of Toronto, or fill out an online request for a free, no-obligation quote.

See What a Full-Service Web Agency Can Do for You.

If your company isn’t succeeding online, it’s not living up to its potential. At ITW we live to produce work of unparalleled style and substance, doing everything we can to help our clients make the most of their web presence. Our air-tight process makes it possible to work on almost any kind of project, no matter how small the business or the budget.

It doesn’t hurt that we use leading project management and collaboration systems, which keep our web design projects on track whether the client is in Toronto, Tampa Bay or another time zone. But we also know that technology is only a tool. Through attention to detail and constant communication, we identify and avoid potential issues before they’re given the chance to cause delays or budget overruns.

We also structure our projects with multiple checkpoints for client approval and feedback, which ensures the project – whether web design and development, video production or digital marketing – remains true to the initial scope. For our Toronto clients that can mean in-person meetings, but we’re just as happy to meet remotely via phone or conferencing software.

To get a better idea of what we do, explore our portfolio of web design, branding, 3D, video production and other creative works. You can also contact our head office in Markham, just north of Toronto, or fill out an online request for a free, no-obligation quote.

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