Digital Marketing Strategy

Digital Marketing Strategy
Digital Marketing Strategy

Strategize then Watch It Soar

We consider every detail and dimension to get your online marketing campaigns off the ground.

  • Strategic planning provides valuable direction in a confusing landscape
  • A strong marketing plan weighs the costs and benefits of every move
  • Internet marketing demands a detailed market and competition analysis
  • For businesses, social media marketing is rich with potential but also pitfalls
CALL US TODAY 416-703-9704

BUILDING A STRONG DIGITAL MARKETING STRATEGY

A competitive Marketing Strategy starts with understanding your business's marketing needs as well as its target market. Before we set out to design your Digital Marketing Strategy, we strive to fully understand what your business is about and analyse the market segment it needs to appeal to. With this information in mind, we then design our Digital Marketing Strategy that is sure to reach out to your buyers in most intuitive ways. Our process is:

Understand your Business and its Goals. This step is imperative in our process because only upon a full understanding of the business goals can an effective Internet Marketing Strategy be designed in order to address them.

Understand your Target Market. During this step in the process, we research your target market. We interview you in order to understand what types of individuals your business wants to target and then break them into market

Build a Digital Marketing Strategy. When we have completed our full research and obtained sufficient amount of information about your business needs and target market, we set out to formulate a Digital Marketing Strategy that will then be used to build Internet marketing campaigns in order to reach your buyers. Normally, there will be several components to our overall Digital Marketing Strategy, including, but not limited to:Search Engine Optimization (SEO)

  • Search Engine Optimization (SEO)
  • Social Media Marketing
  • Pay-Per-Click Advertising (PPC)
  • Content Strategy
  • Display Advertising
  • Retention and Email Marketing
  • Conversion Management

Our team consists of Internet marketing and social media professionals that have the knowledge and skills necessary in order to not only build an effective Digital Marketing Strategy for your business, but also to ensure that it is implemented in the most efficient and productive way. Along the process, we will obtain your feedback and listen to your objections and reasoning behind them. Our goal is to work with you in order to ensure that your organization's policies, culture and societal values are respected throughout the whole process.

MEET OUR DIGITAL MARKETING TEAM

Before entering the wide world of digital marketing, our team prepares itself to hit the ground running. We engage in strategic planning and research to formulate the most effective, most efficient marketing plan possible, compiling an approach that speaks directly to your target market. This critical process includes getting to know your business and everything you want it to achieve.

WHAT IS DIGITAL MARKETING STRATEGY?

As online marketing channels multiply seemingly by the day, it’s becoming increasingly difficult to find the most promising approach. A strategy provides the direction needed to spend money wisely and ensure the best return on investment. A multi-faceted approach is almost always best since people access and interact with the web in many different ways. However, that doesn’t mean that using every available tool will bring the desired results; there are simply too many forces competing for users’ attention today to win everyone over.

A digital marketing strategy helps sort the fruitful from the wasteful, establishing the voice and communication channels that resonate most with your audience. It includes keyword research for stronger SEO, demographic analysis to find effective social media marketing platforms, review of web traffic statistics to decide whether to launch a pay-per-click (PPC) campaign, and much more.

When your internet marketing strategy has taken shape, you’ll understand exactly how resources will be allocated and how results can be measured.

See What a Full-Service Web Agency Can Do for You.

If your company isn’t succeeding online, it’s not living up to its potential. At ITW we live to produce work of unparalleled style and substance, doing everything we can to help our clients make the most of their web presence. Our air-tight process makes it possible to work on almost any kind of project, no matter how small the business or the budget.

It doesn’t hurt that we use leading project management and collaboration systems, which keep our web design projects on track whether the client is in Toronto, Tampa Bay or another time zone. But we also know that technology is only a tool. Through attention to detail and constant communication, we identify and avoid potential issues before they’re given the chance to cause delays or budget overruns.

We also structure our projects with multiple checkpoints for client approval and feedback, which ensures the project – whether web design and development, video production or digital marketing – remains true to the initial scope. For our Toronto clients that can mean in-person meetings, but we’re just as happy to meet remotely via phone or conferencing software.

To get a better idea of what we do, explore our portfolio of web design, branding, 3D, video production and other creative works. You can also contact our head office in Markham, just north of Toronto, or fill out an online request for a free, no-obligation quote.

See What a Full-Service Web Agency Can Do for You.

If your company isn’t succeeding online, it’s not living up to its potential. At ITW we live to produce work of unparalleled style and substance, doing everything we can to help our clients make the most of their web presence. Our air-tight process makes it possible to work on almost any kind of project, no matter how small the business or the budget.

It doesn’t hurt that we use leading project management and collaboration systems, which keep our web design projects on track whether the client is in Toronto, Tampa Bay or another time zone. But we also know that technology is only a tool. Through attention to detail and constant communication, we identify and avoid potential issues before they’re given the chance to cause delays or budget overruns.

We also structure our projects with multiple checkpoints for client approval and feedback, which ensures the project – whether web design and development, video production or digital marketing – remains true to the initial scope. For our Toronto clients that can mean in-person meetings, but we’re just as happy to meet remotely via phone or conferencing software.

To get a better idea of what we do, explore our portfolio of web design, branding, 3D, video production and other creative works. You can also contact our head office in Markham, just north of Toronto, or fill out an online request for a free, no-obligation quote.

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