Copywriting

Copywriting
Copywriting

Ensure your brand’s story is a bestseller

What is copywriting? In a word: everything. Well-written web content appeals to both visitors and search engines.

  • Content for a website is not the same as content for print or other media
  • Writing for the web should combine knowledge of SEO and target market
  • Professional copywriting ensures a consistent tone and message
CALL US TODAY 4167039704

MEET OUR COPYWRITING TEAM

At ITW our copywriting services go beyond simply creating web content. After developing a content strategy in consultation with our digital marketing and SEO experts, we also work to optimize content for high conversion rates and search engine rankings. Our professional copywriter regularly performs services for ITW clients looking to boost their online presence and relevance to their target market.

WHY IS GOOD COPYWRITING IMPORTANT TO A WEBSITE?

In the excitement of launching content into cyberspace, structure can easily be overlooked during the web design process. However, if someone were to write a book on the seven habits of highly effective websites, you can be sure that good With the proliferation of content-publishing tools and platforms, the web has become inundated with subpar, sometimes incoherent ideas. But how to separate the good from the bad, the relevant from the filler? Well, search engines like Google have made a valiant effort to elevate sites with valuable content to the top of the pile. This ever-evolving filtration process has also lead to the creation of certain standards, which a professional copywriter is experienced and savvy enough to recognize.

When writing for the web these professionals are sure to adhere to best practice for SEO—as opposed to those who either are ignorant of these standards or simply flaunt them in an attempt to game the system. Neither is a recipe for success in today’s ultracompetitive marketplace of ideas, where engaging copywriting is needed to attract and retain audience interest. As with web design, writing for the web deserves a strategy to target a specific market—looking for broad appeal will only underwhelm in the end, and that’s just bad for business.

See What a Full-Service Web Agency Can Do for You.

If your company isn’t succeeding online, it’s not living up to its potential. At ITW we live to produce work of unparalleled style and substance, doing everything we can to help our clients make the most of their web presence. Our air-tight process makes it possible to work on almost any kind of project, no matter how small the business or the budget.

It doesn’t hurt that we use leading project management and collaboration systems, which keep our web design projects on track whether the client is in Toronto, Tampa Bay or another time zone. But we also know that technology is only a tool. Through attention to detail and constant communication, we identify and avoid potential issues before they’re given the chance to cause delays or budget overruns.

We also structure our projects with multiple checkpoints for client approval and feedback, which ensures the project – whether web design and development, video production or digital marketing – remains true to the initial scope. For our Toronto clients that can mean in-person meetings, but we’re just as happy to meet remotely via phone or conferencing software.

To get a better idea of what we do, explore our portfolio of web design, branding, 3D, video production and other creative works. You can also contact our head office in Markham, just north of Toronto, or fill out an online request for a free, no-obligation quote.

See What a Full-Service Web Agency Can Do for You.

If your company isn’t succeeding online, it’s not living up to its potential. At ITW we live to produce work of unparalleled style and substance, doing everything we can to help our clients make the most of their web presence. Our air-tight process makes it possible to work on almost any kind of project, no matter how small the business or the budget.

It doesn’t hurt that we use leading project management and collaboration systems, which keep our web design projects on track whether the client is in Toronto, Tampa Bay or another time zone. But we also know that technology is only a tool. Through attention to detail and constant communication, we identify and avoid potential issues before they’re given the chance to cause delays or budget overruns.

We also structure our projects with multiple checkpoints for client approval and feedback, which ensures the project – whether web design and development, video production or digital marketing – remains true to the initial scope. For our Toronto clients that can mean in-person meetings, but we’re just as happy to meet remotely via phone or conferencing software.

To get a better idea of what we do, explore our portfolio of web design, branding, 3D, video production and other creative works. You can also contact our head office in Markham, just north of Toronto, or fill out an online request for a free, no-obligation quote.

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