Conversion Optimization

Conversion Optimization
Conversion Optimization

Passive Experiences Are Passé

These days it's not enough to draw a crowd, you've got to entice action.

  • A strong conversion rate is the product of both art and science
  • Boosting online conversions requires in-depth knowledge of the target market
  • With conversion tracking it's easier to spot and eliminate weaknesses
  • Conversion optimization diverts investments from unproven strategies
CALL US TODAY 416-703-9704

CONVERSION OPTIMIZATION CASE STUDIES

A website geared to convert visitors into customers doesn’t come about by accident. It can take considerable refining, testing and further refining before it achieves a respectable conversion ratio. At ITW we perform extensive research and conversion tracking to set our clients up for success, always with the lowest possible cost-per-acquisition in mind.

Apple Self Storage

Although the Apple Self Storage website serves as a valuable source of information for prospective customers, it couldn’t be considered a success if it didn’t drive business. Online conversions increased dramatically thanks to a number of subtle and not-so-subtle elements, including strong calls to action that stand out against the site’s graphics and guide users through a three-step storage reservation process. We used content sparingly to avoid muddying page layout but provided enough information to instill a sense of trust and security in the user.

ICUSTOMSHIRTS

ICUSTOMSHIRTS delivers a refreshing new way to shop for dress shirts, but it didn’t come without extensive testing and modifications. As with any high-converting site, it had to stand out from a crowd without sacrificing simplicity or user-friendliness. Landing pages feature only relevant, helpful content and avoid any elements that could detract from the company’s overall goal of boosting the conversion rate. Thanks to a well-defined conversion funnel, users never have any doubt about where they are in the shirt customization process or what they’re expected to do next. Rich 3D modeling helps users visualize their in-progress design in vivid detail, eliminating any questions about what the finished product will look like.

MEET OUR DIGITAL MARKETING TEAM

ITW’s digital marketing team brings an impressive mixture of web design and business experience to the table. Every member understands the difference between a beautiful website and a beautiful website that is optimized for online conversions. Research and analysis lay the groundwork for a fully customized approach to boosting a website’s conversion rate, without restricting its artistic appeal.

the website planning process

We begin the process by learning about your business conversion goals and current conversion funnels, using a combination of quantitative and qualitative analysis. Then we take a careful look at your target audience and its buying cycle in order to understand how your business can successfully convert website traffic during each stage of the buying cycle.
The definition of a conversion can differ widely depending on your audience's needs, their stage in the buying cycle and their preferred content format. We make sure that we gain a full understanding, through our target market research and analysis, of the buying cycle of your audience and their needs during its stages, and then design new conversion funnels with the aim to have your website content provide exactly what your audience is looking for.
With clear goals in mind, we design and implement at least one conversion funnel for your website. We ensure that during the implementation we carefully balance several important elements of each landing page including calls to action, use of colour and white space, messaging, navigation, tone of voice and functionality, among others.
We then keep a close eye on progress through conversion tracking which provides a clear and objective snapshot and insights into user behaviour during each step of the conversion funnel. The conversion analysis and statistics gathered during the monitoring stage are then used to refine conversion funnels in order to improve your site’s conversion rate further as well as lower your cost per acquisition. You’ll remain in the loop every step of the way thanks to our detailed progress reports.

See What a Full-Service Web Agency Can Do for You.

If your company isn’t succeeding online, it’s not living up to its potential. At ITW we live to produce work of unparalleled style and substance, doing everything we can to help our clients make the most of their web presence. Our air-tight process makes it possible to work on almost any kind of project, no matter how small the business or the budget.

It doesn’t hurt that we use leading project management and collaboration systems, which keep our web design projects on track whether the client is in Toronto, Tampa Bay or another time zone. But we also know that technology is only a tool. Through attention to detail and constant communication, we identify and avoid potential issues before they’re given the chance to cause delays or budget overruns.

We also structure our projects with multiple checkpoints for client approval and feedback, which ensures the project – whether web design and development, video production or digital marketing – remains true to the initial scope. For our Toronto clients that can mean in-person meetings, but we’re just as happy to meet remotely via phone or conferencing software.

To get a better idea of what we do, explore our portfolio of web design, branding, 3D, video production and other creative works. You can also contact our head office in Markham, just north of Toronto, or fill out an online request for a free, no-obligation quote.

See What a Full-Service Web Agency Can Do for You.

If your company isn’t succeeding online, it’s not living up to its potential. At ITW we live to produce work of unparalleled style and substance, doing everything we can to help our clients make the most of their web presence. Our air-tight process makes it possible to work on almost any kind of project, no matter how small the business or the budget.

It doesn’t hurt that we use leading project management and collaboration systems, which keep our web design projects on track whether the client is in Toronto, Tampa Bay or another time zone. But we also know that technology is only a tool. Through attention to detail and constant communication, we identify and avoid potential issues before they’re given the chance to cause delays or budget overruns.

We also structure our projects with multiple checkpoints for client approval and feedback, which ensures the project – whether web design and development, video production or digital marketing – remains true to the initial scope. For our Toronto clients that can mean in-person meetings, but we’re just as happy to meet remotely via phone or conferencing software.

To get a better idea of what we do, explore our portfolio of web design, branding, 3D, video production and other creative works. You can also contact our head office in Markham, just north of Toronto, or fill out an online request for a free, no-obligation quote.

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