Passive Experiences Are Passé
These days it's not enough to draw a crowd, you've got to entice action.
- A strong conversion rate is the product of both art and science
- Boosting online conversions requires in-depth knowledge of the target market
- With conversion tracking it's easier to spot and eliminate weaknesses
- Conversion optimization diverts investments from unproven strategies
CONVERSION OPTIMIZATION CASE STUDIES
A website geared to convert visitors into customers doesn’t come about by accident. It can take considerable refining, testing and further refining before it achieves a respectable conversion ratio. At ITW we perform extensive research and conversion tracking to set our clients up for success, always with the lowest possible cost-per-acquisition in mind.
Apple Self Storage
Although the Apple Self Storage website serves as a valuable source of information for prospective customers, it couldn’t be considered a success if it didn’t drive business. Online conversions increased dramatically thanks to a number of subtle and not-so-subtle elements, including strong calls to action that stand out against the site’s graphics and guide users through a three-step storage reservation process. We used content sparingly to avoid muddying page layout but provided enough information to instill a sense of trust and security in the user.
ICUSTOMSHIRTS delivers a refreshing new way to shop for dress shirts, but it didn’t come without extensive testing and modifications. As with any high-converting site, it had to stand out from a crowd without sacrificing simplicity or user-friendliness. Landing pages feature only relevant, helpful content and avoid any elements that could detract from the company’s overall goal of boosting the conversion rate. Thanks to a well-defined conversion funnel, users never have any doubt about where they are in the shirt customization process or what they’re expected to do next. Rich 3D modeling helps users visualize their in-progress design in vivid detail, eliminating any questions about what the finished product will look like.