Content Marketing and Writing

Content Marketing and Writing
Content Marketing and Writing

Word Choice Says It All

Isn't it time you started benefiting from the business of better communication?

  • Well-written content is more likely to draw shares, links and conversions
  • Our copywriter will reflect your desired tone and voice
  • We write content with both SEO and the reader in mind
  • Our services include copywriting, proofreading and editing
CALL US TODAY 416-703-9704

CONTENT COPYWRITING CASE STUDIES

With web content multiplying at an alarming rate, it’s difficult to overstate the importance of well-crafted, engaging copy. Our copywriters have prepared marketing content for a wide variety of channels and target audiences, and continue to hone their craft to achieve the highest possible conversion optimization rates.

Maizis & Miller

The Maizis & Miller website is a trusted and comprehensive career resource for diesel mechanics and related professionals. The content strategy centred on a business blog that could provide regular insight and updates related to career management, with in-depth articles that would encourage repeat visits. As part of the content strategy it was important to establish and maintain a professional voice that would also funnel viewers to other sections of the site. A strong SEO focus helped optimize content and keep the site relevant to both users and search engines.

Apple Self Storage

Apple Self Storage operates within a highly competitive marketplace and wanted to carve a niche for itself as a reliable and secure storage provider. With frequent updates to the corporate blog, we have positioned the site as a source of keyword-rich, engaging content. Regular press releases help build quality links and publicize notable events, while optimized web copy for each of the company’s 15 locations and supporting Google Plus pages has been integral to our targeting strategy.

MEET OUR COPYWRITERS

As a key differentiator, content plays an ever-expanding role in the visibility and popularity of websites. Our professional copywriter considers the big picture when writing content, looking for ways to elevate it for both readers and search engine crawlers. Copywriting services with ITW include blogging for business, content optimization, proofreading, editing, writing press releases and more.

HOW DOES CONTENT AFFECT A WEBSITE’S POSITION IN SEARCH ENGINE RESULTS PAGES?

As more and more web copy floods the online marketplace, it’s becoming increasingly important to say something meaningful and say it quickly. However, all the well-written content in the world does little to help a site if people can’t find that content. Simply put, writing content today should be as much a science as it is an art—content optimization ensures text contains the relevance and SEO-friendly attributes it needs to reach a wider audience.

It’s no secret that static websites are doomed to fail, but fewer businesses understand the importance of a sound content strategy. Not just any content will do, particularly if you’re trying to build sustainable success online. Web copy that incorporates best SEO practices—relevant keywords, strategic article headers, proper links, logical organization—forms a significant part of a targeting strategy, which brings valuable focus to search engine optimization and online marketing efforts.

The effects of good content are sometimes harder to appreciate. Images and videos, as well as behind-the-scenes features such as meta descriptions and alt text, also need to be optimized if a website is going to reach its full potential. Performance increasingly weighs on the ranking of pages in search engine results pages, and that means content needs to work within the confines of the site’s capabilities. In other words, there is such a thing as too much content. If it begins to slow page-loading times, for example, search engines such as Google will see the site as less beneficial for users. The result is lower positioning and less visibility.

See What a Full-Service Web Agency Can Do for You.

If your company isn’t succeeding online, it’s not living up to its potential. At ITW we live to produce work of unparalleled style and substance, doing everything we can to help our clients make the most of their web presence. Our air-tight process makes it possible to work on almost any kind of project, no matter how small the business or the budget.

It doesn’t hurt that we use leading project management and collaboration systems, which keep our web design projects on track whether the client is in Toronto, Tampa Bay or another time zone. But we also know that technology is only a tool. Through attention to detail and constant communication, we identify and avoid potential issues before they’re given the chance to cause delays or budget overruns.

We also structure our projects with multiple checkpoints for client approval and feedback, which ensures the project – whether web design and development, video production or digital marketing – remains true to the initial scope. For our Toronto clients that can mean in-person meetings, but we’re just as happy to meet remotely via phone or conferencing software.

To get a better idea of what we do, explore our portfolio of web design, branding, 3D, video production and other creative works. You can also contact our head office in Markham, just north of Toronto, or fill out an online request for a free, no-obligation quote.

See What a Full-Service Web Agency Can Do for You.

If your company isn’t succeeding online, it’s not living up to its potential. At ITW we live to produce work of unparalleled style and substance, doing everything we can to help our clients make the most of their web presence. Our air-tight process makes it possible to work on almost any kind of project, no matter how small the business or the budget.

It doesn’t hurt that we use leading project management and collaboration systems, which keep our web design projects on track whether the client is in Toronto, Tampa Bay or another time zone. But we also know that technology is only a tool. Through attention to detail and constant communication, we identify and avoid potential issues before they’re given the chance to cause delays or budget overruns.

We also structure our projects with multiple checkpoints for client approval and feedback, which ensures the project – whether web design and development, video production or digital marketing – remains true to the initial scope. For our Toronto clients that can mean in-person meetings, but we’re just as happy to meet remotely via phone or conferencing software.

To get a better idea of what we do, explore our portfolio of web design, branding, 3D, video production and other creative works. You can also contact our head office in Markham, just north of Toronto, or fill out an online request for a free, no-obligation quote.

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