Stale Content Is a Recipe for Failure
A content management system (CMS) from ITW makes it quick and easy to upload fresh content.
- We can fully customize a CMS to your needs
- Easily manage text, images, videos and more without any web design experience
- We work with Shopify (ecommerce), WordPress and many other content managers
- Our technical manager provides in-depth CMS training to clients
OUR CMS CASE STUDIES
A content management system (CMS) is only as valuable as its user-friendliness allows it to be. In other words, a CMS made simple will turn content insertion into a breeze. Our approach to creating or integrating a CMS always considers the people who rely on that system and the constraints on their time.
Bird Construction operates on a massive scale, taking on projects that require significant skill and resources. The company’s site needed to showcase these impressive feats of engineering, which are an important differentiator. We designed a fully custom content management system that would minimize time spent performing website maintenance and maximize the site’s appeal. Our CMS features an attractive and intuitive user interface, which allows any content manager at Bird to update the company’s project database quickly, even without any web design experience.
Mechanics Hub is hailed as the Internet’s most content-rich resource for diesel professionals. As such it was important that the team behind the site be able to regularly update content and provide insightful, engaging material for its many visitors. Our development team designed a CMS from the ground up with the unique requirements of Mechanics Hub in mind. Jobs, news articles, training resources, jokes, cartoons and more can all be updated easily thanks to a robust but simple CMS. Many different content administrators have access to the system and contribute to the site’s growing popularity.
An extensive product catalogue forms the centrepiece of the Fairview Fittings website. It was vital that site administrators be able to manage and modify the catalogue with minimal effort. A custom CMS made simple does just that, with the ability to add new products directly into the CMS or via an external spreadsheet. Site admins can also manage marketing text throughout the site in three different languages.
FCR performs a number of valuable services for members of the local business community in Northern Ontario. As conditions change in the real world, FCR needs to be able to respond. The company’s CMS allows site administrators to update their information, descriptions and images in many different areas of the site. A WordPress content manager was connected to the custom website to facilitate quick and simple content updates, the kind valued by a busy staff.
WHAT IS A CONTENT MANAGEMENT SYSTEM (CMS)?
With so much emphasis on content these days, it’s only natural that site owners would want a hassle-free way to update that content. A content management system, or CMS, is a portal that connects the website with the website operator. The user interface lets you plug in content to maintain a dynamic and SEO-friendly site, which is a must in today’s competitive environment. Of course, not every element needs to be controllable by CMS, and indeed many websites feature only a limited number of dynamic sections, most commonly news, blog and careers.
There are many different forms of CMS, each of which has its strengths and weaknesses. Some are more user-friendly than others, for example, while others are better suited to ecommerce or custom websites.
DO I NEED A CUSTOM CMS?
Depending on the nature of your content and the goals you have for your website, a custom CMS may or may not be the best fit. Custom systems must be developed from scratch, unlike an existing system such as WordPress, which comes ready to use. However, custom gains the upper hand in terms of scalability, flexibility and in many cases security.
For all the conveniences of WordPress, this form of CMS comes with its own set of limitations, particularly in terms of the way it interacts with heavily customized layouts and features. In many cases the time spent modifying a WordPress CMS to make it workable approaches the time that would have been spent creating a custom system; adding to this are the upkeep of plugins and other forms of maintenance that arise over time.
Going custom also ensures that your CMS will be able to adapt and grow alongside your business. At ITW we can modify our proprietary content management system, IManage, to keep up with your needs. We will also provide a detailed demo of an ITW CMS in action, so you can better decide whether custom is indeed the way to go.