Content Management and Organization

Content Management and Organization
Content Management and Organization

PUT CONTENT IN ITS PLACE

Content gathering should happen early in the web design process, setting the stage for a smooth-running project.

  • Proper management saves time and energy for content creators
  • A content gathering strategy brings focus to content research and writing
  • With all content in place, web design and development can unfold efficiently
  • We use a dedicated content gathering tool to centralize and manage all related tasks
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OUR CONTENT MANAGEMENT PLATFORM

With the help of GatherContent, an innovative web-based tool for organizing text, visuals and more, we’re able to streamline this vital stage in the website design process. Every page, every element of the site can be replicated in this user-friendly system, which also allows for in-page discussions, text formatting, progress monitoring and a host of other beneficial features.

Overview

The project overview page presents all the key details, including progress and the latest activity.

Interior Pages

Inside each page, users can populate content, upload notes, exchange comments and review previously saved versions.

Content Map

The content map displays the project hierarchy in a more visually engaging way.

MEET OUR CONTENT TEAM

Content forms the heart of any successful website, but it takes more than a writer to make it happen. Management skills and tools support content gathering and organization efforts to bring everything together effectively.

HOW DOES ITW APPROACH CONTENT MANAGEMENT AND ORGANIZATION?

Without structure and direction, the content gathering process can linger to the point of causing project delays or losing valuable momentum. As content gains more and more attention from search engines like Google, it’s not surprising that website operators would invest greater resources in boosting content production. But many businesses, because of a closely-guarded corporate identity or due to the specialized character of their subject matter, choose to create their own content. The problem web design companies face is getting this material from the client in a timely and organized manner. Here, a content manager can play an important role and help steer the project away from delays.

Content gathering should never begin without an information architecture document, which lays out the specific elements to appear on each page of the website. This document is the responsibility of the content manager, and represents one of the first stages in the entire web design project.

WHAT DOES A CONTENT MANAGER DO?

At ITW, the content manager devises an information architecture document only after extensive research—into the target market, competing sites, brand identity, client goals and expectations, SEO best practices and more. It’s absolutely essential to incorporate all the elements that will ultimately help tell the client’s story in the most compelling and authentic manner possible. The information architecture also clearly defines all content gathering tasks for the client, which creates a more efficient process.

The document, once approved by the client, then serves as the blueprint for project setup within GatherContent. The content manager replicates the information architecture by including and properly labelling every element; for example marketing taglines, images, detailed text, videos, subsections and calls to action. However, this tool only helps store and centralize content—it’s up to the content manager to set up realistic completion dates, monitor progress, answer questions from the client, modify GatherContent to adapt to changes, and generally serve as the link between the client and the creative team, which bases designs on provided content.

See What a Full-Service Web Agency Can Do for You.

If your company isn’t succeeding online, it’s not living up to its potential. At ITW we live to produce work of unparalleled style and substance, doing everything we can to help our clients make the most of their web presence. Our air-tight process makes it possible to work on almost any kind of project, no matter how small the business or the budget.

It doesn’t hurt that we use leading project management and collaboration systems, which keep our web design projects on track whether the client is in Toronto, Tampa Bay or another time zone. But we also know that technology is only a tool. Through attention to detail and constant communication, we identify and avoid potential issues before they’re given the chance to cause delays or budget overruns.

We also structure our projects with multiple checkpoints for client approval and feedback, which ensures the project – whether web design and development, video production or digital marketing – remains true to the initial scope. For our Toronto clients that can mean in-person meetings, but we’re just as happy to meet remotely via phone or conferencing software.

To get a better idea of what we do, explore our portfolio of web design, branding, 3D, video production and other creative works. You can also contact our head office in Markham, just north of Toronto, or fill out an online request for a free, no-obligation quote.

See What a Full-Service Web Agency Can Do for You.

If your company isn’t succeeding online, it’s not living up to its potential. At ITW we live to produce work of unparalleled style and substance, doing everything we can to help our clients make the most of their web presence. Our air-tight process makes it possible to work on almost any kind of project, no matter how small the business or the budget.

It doesn’t hurt that we use leading project management and collaboration systems, which keep our web design projects on track whether the client is in Toronto, Tampa Bay or another time zone. But we also know that technology is only a tool. Through attention to detail and constant communication, we identify and avoid potential issues before they’re given the chance to cause delays or budget overruns.

We also structure our projects with multiple checkpoints for client approval and feedback, which ensures the project – whether web design and development, video production or digital marketing – remains true to the initial scope. For our Toronto clients that can mean in-person meetings, but we’re just as happy to meet remotely via phone or conferencing software.

To get a better idea of what we do, explore our portfolio of web design, branding, 3D, video production and other creative works. You can also contact our head office in Markham, just north of Toronto, or fill out an online request for a free, no-obligation quote.

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