Art Direction

Art Direction
Art Direction

VISION WITH PURPOSE

Creative direction gives sharp focus and consistency to the site’s look and feel, all the way through.

  • Creative direction ensures consistent branding and visual representation
  • Effective management keeps the target market top of mind
  • Larger sites can lose their identity without proper art direction for guidance
  • Art direction keeps aesthetic and functionality working in sync
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OUR APPROACH TO ART DIRECTION

With so much riding on image and first impressions, most web design companies understand the importance of establishing a strong, distinctive look that will instantly click with visitors. But it takes the guidance of an art director, someone with knowhow and management skills, to transform an abstract idea into an award-winning website. With a dedicated art director at the helm of the creative process, graphic designers and illustrators can work with clear direction and well-defined tools, including colour palette, typography, logos and image conventions.

Here’s a look at some of the art director’s most important tasks:

  • Devise a colour palette to use throughout the site
  • Research and select typography
  • Design the creative concept to establish project direction
  • Incorporate technological elements according to project scope and client expectations
  • Set a strategy for use of iconography, imagery, text and other components
  • Blend SEO and marketing elements into a stunning but conversion-geared layout

MEET OUR CREATIVE TEAM

Without a consistent visual approach to web design, a website will struggle to find a unique identity for itself among the sea of competitors. That’s why our creative team works hard to define the artistic direction for each website and maintain it from beginning to end—ensuring a marketable and well-received end product.

See What a Full-Service Web Agency Can Do for You.

If your company isn’t succeeding online, it’s not living up to its potential. At ITW we live to produce work of unparalleled style and substance, doing everything we can to help our clients make the most of their web presence. Our air-tight process makes it possible to work on almost any kind of project, no matter how small the business or the budget.

It doesn’t hurt that we use leading project management and collaboration systems, which keep our web design projects on track whether the client is in Toronto, Tampa Bay or another time zone. But we also know that technology is only a tool. Through attention to detail and constant communication, we identify and avoid potential issues before they’re given the chance to cause delays or budget overruns.

We also structure our projects with multiple checkpoints for client approval and feedback, which ensures the project – whether web design and development, video production or digital marketing – remains true to the initial scope. For our Toronto clients that can mean in-person meetings, but we’re just as happy to meet remotely via phone or conferencing software.

To get a better idea of what we do, explore our portfolio of web design, branding, 3D, video production and other creative works. You can also contact our head office in Markham, just north of Toronto, or fill out an online request for a free, no-obligation quote.

See What a Full-Service Web Agency Can Do for You.

If your company isn’t succeeding online, it’s not living up to its potential. At ITW we live to produce work of unparalleled style and substance, doing everything we can to help our clients make the most of their web presence. Our air-tight process makes it possible to work on almost any kind of project, no matter how small the business or the budget.

It doesn’t hurt that we use leading project management and collaboration systems, which keep our web design projects on track whether the client is in Toronto, Tampa Bay or another time zone. But we also know that technology is only a tool. Through attention to detail and constant communication, we identify and avoid potential issues before they’re given the chance to cause delays or budget overruns.

We also structure our projects with multiple checkpoints for client approval and feedback, which ensures the project – whether web design and development, video production or digital marketing – remains true to the initial scope. For our Toronto clients that can mean in-person meetings, but we’re just as happy to meet remotely via phone or conferencing software.

To get a better idea of what we do, explore our portfolio of web design, branding, 3D, video production and other creative works. You can also contact our head office in Markham, just north of Toronto, or fill out an online request for a free, no-obligation quote.

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