Blog Area :: ITW Consulting Corp

Other Ways to Create a Web Presence

Posted by ITW Consulting on March 26, 2010, 4:00 am | Comments (0) Building a website with which to promote your company is one way to create a ‘web presence’ and ensure that people online are aware of your company and have a place to learn more about it. However the most forward thinking businesses are using the internet in many more creative ways to create a connection with their customers and visitors and to market their business using the internet.

One other way you can create a ‘web presence’ is through the use of a Twitter account. These are usernames that allow you to connect with other people and use short ‘tweets’ a couple of sentences long to indicate your status. This could be an observation, news or a joke and is a great way for your ‘followers’ to feel as though they have more of an incite into your day-to-day running of the business. It of course also means you can promote your offers and press releases.

Similarly a Facebook page is a great way to gain followers and publicity online. Here you can add any number of ‘friends’ who will then see your updates on their ‘home feed’. You can also create a group that allow people to become fans of your products or services and to invite others. Another option then lets you message these fans with information regarding your business.

YouTube is another site that can be used to promote a business but is underused in this way. If you can create good quality viral campaigns you can again entice viewers to ‘subscribe’ to your channel giving you a captive audience.
Leave A Comment
back to all posts

Put your company first and invest in an Idea That Works.

Driven by a desire to propel the field of website design forward, ITW Consulting applies decades of combined experience to integrate the most innovative developments and the latest user-friendly features into each project. This constant pursuit of progress helps us create sites that deliver something out of the ordinary, for both our clients and the audience they covet.

Our simple but proven process begins with an in-depth consultation with the client, which helps us understand such key differentiators as brand identity and target audience. From there we work to establish the client's goals as well as address the practical issues of web design, including the burning question of how to make a website that makes money and a great impression.

The ITW team, consisting of experts in programming, custom CMS development, graphic design, copywriting, online marketing, video production, 3D rendering and more, then sets to work bringing the original vision to life. With the help of a leading project management system we can remain in close contact with the client, whether they're located in Toronto, Markham, Mississauga or half a world away.

To learn more about the value of an idea that works, contact ITW's head office, located just north of Toronto in Markham. We also welcome your online inquiries - and while visiting our site you can discover our work in detail, including the award-winning sites Wild Expeditions and Teriyaki Experience.