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Getting Visitors to Click on Links Part One

Posted by ITW Consulting on June 22, 2010, 5:00 am | Comments (0) Good web development is about designing a vibrant and immersive experience that will grab the attention of your viewers, look professional and reflect well on your business. At the same time though you want your visitors to see the things you want them too, and if you\'re selling products you want to attract them to the right ones. In other words, there\'s a lot to be said for encouraging them to click on certain links, and there are many ways to do this, and other tricks that can get them to spend more time on the site, to make impulse buys and to come away thinking only positive things about your business. Obviously one aspect of web development that will affect which links get clicked is the colour scheme and font. It\'s fairly obvious that people will click on larger font and brighter colours. This doesn\'t just mean bright colours though, but colours that are bright within their context.
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Driven by a desire to propel the field of website design forward, ITW Consulting applies decades of combined experience to integrate the most innovative developments and the latest user-friendly features into each project. This constant pursuit of progress helps us create sites that deliver something out of the ordinary, for both our clients and the audience they covet.

Our simple but proven process begins with an in-depth consultation with the client, which helps us understand such key differentiators as brand identity and target audience. From there we work to establish the client's goals as well as address the practical issues of web design, including the burning question of how to make a website that makes money and a great impression.

The ITW team, consisting of experts in programming, custom CMS development, graphic design, copywriting, online marketing, video production, 3D rendering and more, then sets to work bringing the original vision to life. With the help of a leading project management system we can remain in close contact with the client, whether they're located in Toronto, Markham, Mississauga or half a world away.

To learn more about the value of an idea that works, contact ITW's head office, located just north of Toronto in Markham. We also welcome your online inquiries - and while visiting our site you can discover our work in detail, including the award-winning sites Wild Expeditions and Teriyaki Experience.