Easy Way is proudly Canadian and has served southwestern Ontario for 75 years distributing innovative janitorial products, hygiene systems and custom sanitation solutions with one goal in mind: Creating, clean, healthy and safe work places. Their hunger for innovation and creative solutions is something ITW could identify with. Putting that same innovation online,. we created a clean and attention grabbing new website complete with brightly-coloured banners to draw in new purchasers. We also visually indexed their entire product line and connected it to a wishlist. Customers could now more easily find what's needed and share desired supplies. In addition, a client area was built for returning buyers and the entire domain could be adjusted using a content management system.
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