Cogniciti is a fresh brand, coming to fruition as a joint partnership between Baycrest, a cognitive science institution, and MaRS, an innovation center in Toronto. Their goal is to commercialize strategic thinking programs that support brain fitness and improve cognitive functions like memory, comprehension and mental reflexes in the workplace. ITW helped them start their brand on the right foot by creating them an interactive, fully content managed flash website. The website explores their research, theories and related topics on cognitive function and presents them with a warm, welcoming design and colour scheme. It is also designed to drive traffic to their blog, Pilot Program, and gain subscribers to their eNewsletter. Cogniciti has gone from a brand new company to one with a bold and modern online personality.
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