The people at National Dental came to us with a unique proposal. With emerging client bases in both Canada and the United States, their vision was to operate as a singular company with two distinct brands that serviced two separate populations. It was out of this vision that their sister site, Sharper Practice, was born. While offering vastly different aesthetic impressions, the two sites were actually designed to work in unison, their business management systems centralized for seamless operations. Additionally, due to the sensitive nature of clients’ files, a custom-designed client ordering system was commissioned to ensure the secure and efficient download of confidential materials.
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