A close friend of the ITW family, Dr. Nadel sought us out to help market and promote his prenatal DVD. While the DVD had seen some success through word of mouth, his vision was ultimately to reach a broader and more diverse audience. But working long hours to satisfy a busy practice meant that Dr. Nadel wouldn’t have much time to dedicate to website maintenance. In order to accommodate his busy schedule, we essentially built him a site that runs itself.
With a beautiful Flash interface and an intuitive inventory management system, the good doctor can go to work while the DVDs go out the door. And with imbedded multimedia capabilities, visitors can enjoy brief samples of his video classroom before electing to buy.
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