ross-logo

Renovating

the web presence of a well-known window and door company

A Handcrafted Website

After years of neglecting its image, this family-owned and operated company finally decided it was time for a change. We incorporated the new style guidelines and assets from its rebrand into a fresh, modern WordPress website complete with responsive design, eye-catching imagery and detailed content for each product line. Appealing to a wide audience—including builders, designers and homeowners—demanded a carefully crafted approach to messaging and information architecture.

PRODUCT
BOOKLET
DESIGN

interior of ross wd product brochure

Hinterland 2700 Series Product Booklet

Complete with full-page spreads of product and lifestyle photography, this branded 16-page booklet highlights the quality craftsmanship that goes into each window in the 2700 series.

interior of ross wd product brochure
sample of print design work for ross wd

Hinterland 4000 Series Booklet

A 16-page booklet dedicated to Ross’s 4000 series of vinyl windows, designed for commercial and special residential projects.

sample of print design work for ross wd

To bring Ross’s rebrand out of the digital realm, we designed a series of booklets, each dedicated to a specific product line. Though consistent with the website’s look and feel, these print materials stand on their own and are designed to support the company’s offline marketing efforts.

product booklet for ross wd

Hinterland 3000 Series Booklet

A 16-page booklet dedicated to Ross’s 3000 series of vinyl windows, designed for use in residential construction and renovation projects.

product booklet for ross wd

Fit for Multiple Window Openings

Having a mobile-friendly website was important to Ross, who deals extensively with builders, architects, designers and other trade professionals. Beyond delivering a responsive design with flexible content modules, we made it a priority to simplify the inquiry process so anyone interested in Ross’s products would feel comfortable taking the next step, no matter which device they’re using.

Pay-Per-Click (PPC) Marketing

Ross's first foray into digital marketing began with a 30-day AdWords campaign, for which we created 57 unique ads. The idea was to augment organic traffic while testing performance across product lines, landing pages and regions—all without a big investment or commitment. After the campaign achieved a healthy click-through-rate and saw positive interaction from visitors, we resumed a full-scale AdWords marketing campaign with the top-performing ad groups.

itw-ross-wd-marketing-google-adwords
29

LOWER BOUNCE RATE

Than industry average

45

LONGER AVG. WEBSITE SESSIONS

Than industry average

568

REDUCTION IN COST PER CONVERSION

Through optimization of paid search campaigns

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