ifg-logo

Defying stereotypes to

attract top talent and Fortune 500 employers

Designing a Website that Gets the Job Done

For IFG, a staffing solutions firm specializing in accounting and finance, a website is more than a job board—it’s a chance to make a real connection with candidates and employers. In the case of this fully custom website, it was also a chance to launch a refreshed brand and show IFG’s forward-looking approach in a field known for being conservative. The site features a bold mobile-friendly design, content targeted to each segment, geo-targeting and of course a job posting section, including full integration with IFG’s native system.

Making a Strong First Impression

IFG is trusted by Fortune 500 companies so it was important to get a professional video, despite a limited budget and short timeline. In response to the challenge, we devised a creative approach that artfully blends stock video, on-screen graphics, music and voiceover.

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Corporate Video
This corporate video appeals directly to IFG’s target audience—identifying the common problems faced by companies today, and offering a solution in the form of flexible staffing solutions backed by years of industry-specific experience.

ENABLING
UPWARD MOBILITY

This mobile-friendly website is designed for easy job hunting on the go. Using responsive design, we were also able to ensure content-rich pages and navigation would adapt to the needs of a highly mobile workforce.

REBRANDING
A LEADING RECRUITER

ifg branding example

OFFICE OVERHAUL

IFG embraced its new brand identity by redecorating its downtown Toronto office with the updated logo and vibrant colour scheme.

ifg branding example
brand guide for ifg

BRAND GUIDELINES

To regulate the brand’s treatment across different channels, we created a series of guidelines covering everything from colours and acceptable logo variations to typography and image treatments.

brand guide for ifg

IFG wanted to move away from its safe and predictable brand identity toward something more dynamic. This project included a long list of design deliverables to show how the new brand would translate to various online and offline channels.

stationery design for ifg

STATIONERY DESIGN

Existing in a competitive market while trying to attract industry-leading clients inspired IFG to go in a bold new direction with its brand, including the design of a new logo, business cards, stationery and more.

stationery design for ifg

Integration with Bullhorn Staffing Software

Bullhorn integration lets IFG admin continue to work with their preferred staffing CRM. Jobs posted in Bullhorn are published automatically on the IFG website, which offers a user-friendly interface and application process for candidates. Submitted job applications then appear in Bullhorn for follow-up by IFG admin.

bullhorn crm logo

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