Then the website design company will pour all of their attention and efforts into that site design. They will not only have designed countless sites before, but will also have researched site design and read up on new developments in the area to ensure that your end product is one that`s ahead of the game and can compete with the competition. They will have specialists in every area, and even if you think you`re great at HTML, you`re unlikely to be just as good at graphic design and photography which are both also crucial elements of your site. Further, you are even less likely to be good at knowing the kinds of websites that really work and what people are looking for. You won`t have experimented with countless sites and done market research to discover which tricks catch visitors` eyes and which make them instantly turn away from the web design. In other words you and your company won`t be `knee deep` in website design so you can`t possibly expect to compete with professionally made sites.