Copywriting and Editing: Copywriting and editing is also a useful skill for your site. When you use a web design company, they will normally ask you to supply them with some blurb and some filler to go on the pages of your website to talk about your company and they will then integrate this into your website design.
However the best web design services will also proof read and edit this filler and copy to ensure that it reflects your company well. They will insert the aforementioned SEO elements into the copy and they will ensure there are no spelling mistakes etc. This is crucial as it will prevent your site and so your company from looking unprofessional and will help you to promote your business as well as possible to as many people as you can. Even better, many website design companies will also offer to actually write your copy for you if you are not able to and this can be very useful for those smaller companies who maybe don`t have copywriters or writers under their employ to ensure that the site looks professional and serves as a good ambassador for the business.
Design: Of course a big part of web design is… design. If you want your website to look good then you need to ensure that it`s created by someone who has a flare for layout, colour, graphics and mise en scene. When you discuss your custom web design with a design company, they will discuss the look of your site with you and what you want it to communicate, but then they will use their specialist design specialists in order to create your vision in a manner that looks as professional as it can and is as eye grabbing and easy to navigate as possible.
There are many aspects to designing the look and layout of a website – making sure it is eye catching and attractive for instance, but at the same time also ensuring that it can be easily navigated and is intuitive to understand. If your website design is done well, visitors will come to your home page and easily be able to find everything else they need.
There are also many other art skills that are incorporated under this design heading. For instance it will help a lot of if your web design is handled by someone who can use Paint Shop or Photo Shop in order to enhance your images and ensure that they are crisp and good looking – rather than showing the noise that you get on some JPEGs or the rough edges of something that has been badly drawn. On a related note you should also look for a web design service that has photography skills and equipment and that maybe even uses models. Again this will make your site look more professional and will mean that it has photographs of satisfied looking professionals who look attractively airbrushed and high definition enough to convince viewers to use your service whatever it may be.