If you get a good website design company to build you a website then they will be able to create a virtual ambassador for your company or services that will represent you on the web and hopefully bring a lot of custom and interest to your business. There are countless ways to promote a website and it can be a crucial part of any good marketing campaign, and if you leave it in the hands of a good website design company then you can rest assured it will really make the most of any traffic you send that way. However while a website design company may be able to build you a great website, it will still require you to have input on designing the site and to explain exactly what your vision is for your web page. If you do not do at least this much, then your website design company will have no information to work from and the end product might be highly professional and eye catching – but just not what you had in mind. For custom web design to work you need to be able to confer with your website design service and advise them on precisely the kind of thing you are looking for.
For many companies and organisations this will not be a problem and in fact often the opposite is true and people find it difficult to actually take a step back and let the web design company give them advice. However if you should struggle with visualising your website design there are some ways you can make this easier.
First of all, think about the purpose of your custom web design on the net. Is this designed to be essentially a portfolio? A contact sheet? An advert? Or do you want the web design to be a crucial part of your business model – perhaps a shop, or an online magazine that will keep bringing people back. The size of the site will affect how full it looks and the kind of design and layout that makes the most sense for it.
Next try to think of a colour. This can be tricky but for inspiration try thinking about the colours that you personally respond to well, and at the same time try thinking about the kinds of colours that are associated with your business – perhaps the colours used in your branding, or maybe the colours of your products. If you are in a certain industry this might also suggest a logical colour – for instance if you are an environment remediation company you might want to have a mostly green site.
For the best way to get an idea for what your website should look like though, try to have a look around at the competition. See what has been successful for other websites, and more importantly, see what other websites you like the looks of. Everyone has sites they visit regularly, are there any web designs you like the looks of and think could work for you? If you struggle with this then ask your website design company to show you a portfolio of their work, they should be able to show you essentially what they are capable of and you can ask them to use specific techniques based on this.