Remember when cell phones were simply made for making and receiving calls? And then, when text messaging was first introduced, it was considered the frontier of technology. It’s funny how those green backlit screens with block letters and numbers seem so ancient compared to what we have today – especially if you have a teenager living in your household.
Let’s face it: the web is overwhelmed. Overwhelmed with poorly written content, junky websites and… yes, advertisement.
With their competitive rush and marketing aspirations flying high, businesses often fall into the so-called black hole of inefficient online strategies.. Then the reality checks in and crashes their poorly built sailing boat of high aspirations against the rocky shores of Internet Marketing.
There are several inherent issues with certain online marketing strategies widely utilized today that lead to these boat wrecks:
*** While Internet and Social Media Marketing is a great way to create not only awareness about a business but also spark discussions and even debates on a subject of interest for the audience, there are many industries where strict regulations simply prohibit them from using the Internet for marketing their product or service. These highly regulated industries mostly fall into the realm of financial services and health care.
*** A social media platform to the core, Facebook has been keen on revamping its image in the on-line marketing world in the last several years. Through introduction of share and like capabilities, business pages and sophisticated advertisement management system, Facebook has indeed positioned itself as one of the leaders in Digital Marketing.
Often-times, however, Facebook is still viewed as a useless platform for business marketing by some, and our experience shows that this opinion mostly forms as a result of not understanding the Facebook sales funnel (which we portrayed in the image below as a lovely calla flower) and the general Facebook marketing principles.