Given the rage produced by a two-second delay while loading a web page, it should come as no surprise that site speed has a major impact on the bottom line. So much so, that countless studies have shown that a single second can be the difference between a sale and self-imposed exile. In other words, visitors will never return. So how exactly does speed impact success, and what can your web design company do to ensure you’ve got a smooth-performing site?
Google provided a lot of fodder for SEO commentators and soothsayers in 2013, its every move documented in articles that ranked well in, where else, Google. To the casual observe the search engines certainly appear to be a fickle mistress, at least as the high-profile banishments and algorithm updates have shown. But however one chooses to interpret the sensationalist headlines and Chicken-Little reportage, at the very least it’s clear that the search engines will have a major impact on the way everyone does business in 2014.