When print newspapers and magazines began dying off en masse about five years ago, most publishers resented the rise of digital content and online distribution channels. Fast forward five years, and those who were lucky enough to survive are fighting for their lives again. This time the threat is coming from ad blockers.
Predictions for the year ahead don’t carry much weight in a field that seems to change by the day. But that doesn’t stop digital marketing specialists from looking ahead, especially since their skillsets will be in high demand for 2015. As we continually tune out from traditional marketing channels, brands are realizing that the digital space is where connections will be made. The question is how best to make those connections (and make them last).
Planning ahead in a fast-changing landscape is never easy, especially when that landscape seems strange and distant to you. That’s why business owners and entrepreneurs turn to professionals for help with specialized tasks like web design and digital marketing. Still, if you want to make the most of your online presence and make it last, you’ll benefit from exercising a little foresight. That means aligning your strategies for website design, mobile, SEO and digital marketing – because in today’s landscape, it’s all or nothing.
With Canada Day festivities done for another year, the cleanup is on. Not just in parks scattered with empty beer bottles or spent fireworks, but in the millions of inboxes that were recently jammed with emails from businesses asking for permission to send more emails. After weeks of commentary and plenty of condemnation, the new anti-spam law is now in effect. And this has left many businesses wondering what they can do to rebuild their valuable database of customer emails.
A web without visuals would be pretty dull, mind-numbing even. Despite the kingly status of ideas expressed through good, old-fashioned words, the scales are tipping in favour of photos, videos, infographics and anything else that will light up the visual-processing centres of the human brain. It’s not just a question of accommodating short attention spans (though that definitely helps) – it’s about creating web content optimized for how we learn. In other words, content that promises greater comprehension, retention and sharing.
Creating effective web copy is a lot like creating an effective logo: in each case you’ve got to make it memorable but keep it simple. Easier said than done, especially when it comes to the former—considering the demand for fresh content these days it’s no wonder the web is littered with ungrammatical and unmarketable copy. (Incidentally, you could call it memorable, but not for any of the right reasons.) But there’s a better reason to fuss over the finer details: your website’s success depends on it.
Whether you make New Year’s resolutions religiously or scoff at the mere mention of them, it’s hard not to get swept up by the promise and excitement of a fresh start. If your business suffered from a lacklustre online presence in 2013, now’s the time to wipe the proverbial slate clean, reenergize and take steps to do something about it. For many organizations, change should start with social media marketing, which is sure to play a big role in 2014.
Remember when cell phones were simply made for making and receiving calls? And then, when text messaging was first introduced, it was considered the frontier of technology. It’s funny how those green backlit screens with block letters and numbers seem so ancient compared to what we have today – especially if you have a teenager living in your household.
Whether you’re a writer, sculptor or a painter, we’ve all faced mental blocks when searching for that hot spring from which creative ideas flow. Being in the design industry, we understand how hard of a job graphic designers and animators have: constantly having to catch the client’s vision and work within its parameters, expected to provide incredible visuals, etc. We get it.
After speaking with our own design team, in addition to other firms and freelancers, we created a short list of 7 things every graphic designer needs to do in order to remain creative.
Let’s face it: the web is overwhelmed. Overwhelmed with poorly written content, junky websites and… yes, advertisement.
With their competitive rush and marketing aspirations flying high, businesses often fall into the so-called black hole of inefficient online strategies.. Then the reality checks in and crashes their poorly built sailing boat of high aspirations against the rocky shores of Internet Marketing.
There are several inherent issues with certain online marketing strategies widely utilized today that lead to these boat wrecks: