Boston Pizza Franchising Website Goes Live!

This project is the first (but not the last) collaboration between ITW and Boston Pizza—Canada’s top casual-dining brand, with more than 370 restaurants from coast-to-coast. After months of planning, hard

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On the surface there’s not much to distinguish a B2B website from a B2C one. After all, in both cases the goal is to make a positive connection with people

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When print newspapers and magazines began dying off en masse about five years ago, most publishers resented the rise of digital content and online distribution channels. Fast forward five years,

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How Websites Build (and Shatter) Trust

Trust is a delicate thing. For businesses operating online, it’s also incredibly valuable. Whether you realize it or not, the decisions you make online—to purchase or pass over a product,

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The Top Three Digital Marketing Trends for 2015

Predictions for the year ahead don’t carry much weight in a field that seems to change by the day. But that doesn’t stop digital marketing specialists from looking ahead, especially

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In 2010, after acquiring VeriSign, internet security giant Symantec introduced its now ubiquitous logo with the black checkmark and yellow circle. The total cost of rebranding, logo included: $1.28B. The

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Why a Big-Picture Approach to Web Design Is Better for Your Business

Planning ahead in a fast-changing landscape is never easy, especially when that landscape seems strange and distant to you. That’s why business owners and entrepreneurs turn to professionals for help

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What Canada’s New Anti-Spam Law Means for Your Business

With Canada Day festivities done for another year, the cleanup is on. Not just in parks scattered with empty beer bottles or spent fireworks, but in the millions of inboxes

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The Rise of Visual Content and What It Means for Your Web Presence

A web without visuals would be pretty dull, mind-numbing even. Despite the kingly status of ideas expressed through good, old-fashioned words, the scales are tipping in favour of photos, videos,

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Why Your Next Website Needs to Be a Responsive Website

When a website has passed its best-before date, there are signs: traffic and conversion rates start to slump, the site itself looks dated compared to the competition, maybe your visitors

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Why Web Copy with Proper Spelling Spells Greater Brand Credibility

Creating effective web copy is a lot like creating an effective logo: in each case you’ve got to make it memorable but keep it simple. Easier said than done, especially

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Typography in Website Design: The Least You Need to Know

Websites, like traditional marketing platforms, are chock full of hints and subtle cues designed to influence visitors—appealing to emotion, awakening the senses, tapping into collective memory. Every stylistic element is,

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The Risks and Rewards of Rebranding

It would be a bold move to decide that, after years of speaking a certain way, wearing a certain type of clothing and keeping a certain type of company, today

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Few people would admit to using someone else’s words on their website, especially when that site has been designed for commercial purposes. But the same attitude doesn’t apply to imagery.

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Fluff-Free Web Design and How “Flat” Became a Compliment

You knew that when drop-shadows and gradients were being used as liberally as salt on french-fries, a revolt became inevitable. It was only a matter of time before simplicity—in website

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(Lack of) Speed Kills: Why Website Performance Means More than Ever

Given the rage produced by a two-second delay while loading a web page, it should come as no surprise that site speed has a major impact on the bottom line.

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