This project is the first (but not the last) collaboration between ITW and Boston Pizza—Canada’s top casual-dining brand, with more than 370 restaurants from coast-to-coast. After months of planning, hard work and refining, we’re proud to be able to add this website to our portfolio. More importantly, the client is happy with the results, and early traffic statistics are promising.
On the surface there’s not much to distinguish a B2B website from a B2C one. After all, in both cases the goal is to make a positive connection with people searching for a specific product or service. Digging deeper, though, you’ll find that an effective website is one that caters to its target audience. These five elements of successful B2B web design consider the unique needs and challenges of business owners.
When print newspapers and magazines began dying off en masse about five years ago, most publishers resented the rise of digital content and online distribution channels. Fast forward five years, and those who were lucky enough to survive are fighting for their lives again. This time the threat is coming from ad blockers.
Trust is a delicate thing. For businesses operating online, it’s also incredibly valuable. Whether you realize it or not, the decisions you make online—to purchase or pass over a product, to read an entire article or just the first paragraph—are tied to trust. So what differentiates a trustworthy website from an untrustworthy one? A lot, it turns out.
Predictions for the year ahead don’t carry much weight in a field that seems to change by the day. But that doesn’t stop digital marketing specialists from looking ahead, especially since their skillsets will be in high demand for 2015. As we continually tune out from traditional marketing channels, brands are realizing that the digital space is where connections will be made. The question is how best to make those connections (and make them last).
In 2010, after acquiring VeriSign, internet security giant Symantec introduced its now ubiquitous logo with the black checkmark and yellow circle. The total cost of rebranding, logo included: $1.28B. The cost of the Google logo, designed in 1998 using a free graphical editor: $0. And yet, even with the massive difference in cost between them, they can both be considered examples of effective logo design. Money can buy you a slick image, but it isn’t the only ingredient, or even the most important.
Planning ahead in a fast-changing landscape is never easy, especially when that landscape seems strange and distant to you. That’s why business owners and entrepreneurs turn to professionals for help with specialized tasks like web design and digital marketing. Still, if you want to make the most of your online presence and make it last, you’ll benefit from exercising a little foresight. That means aligning your strategies for website design, mobile, SEO and digital marketing – because in today’s landscape, it’s all or nothing.
With Canada Day festivities done for another year, the cleanup is on. Not just in parks scattered with empty beer bottles or spent fireworks, but in the millions of inboxes that were recently jammed with emails from businesses asking for permission to send more emails. After weeks of commentary and plenty of condemnation, the new anti-spam law is now in effect. And this has left many businesses wondering what they can do to rebuild their valuable database of customer emails.
A web without visuals would be pretty dull, mind-numbing even. Despite the kingly status of ideas expressed through good, old-fashioned words, the scales are tipping in favour of photos, videos, infographics and anything else that will light up the visual-processing centres of the human brain. It’s not just a question of accommodating short attention spans (though that definitely helps) – it’s about creating web content optimized for how we learn. In other words, content that promises greater comprehension, retention and sharing.
When a website has passed its best-before date, there are signs: traffic and conversion rates start to slump, the site itself looks dated compared to the competition, maybe your visitors have even told you outright. So you know you need a new website, and (hopefully) know that it needs to be friendly to multiple devices. The question then becomes: what’s the best way to make everyone happy?